Deutsch Debuts New "Bottles" Campaign

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Snapple: Running with the guinea pigs.
Deutsch/N.Y. begins rolling out the second round of Snapple's popular "Personified Bottles" campaign today. The campaign, which debuted last year, features Snapple bottles in the midst of teenage hijinks.

This time around, bottles run with the guinea pigs in Pamplona, (almost) get married, attend a bachelorette party and do a little synchronized swimming. Directed by Bob Industries' Spencer Susser, the new round is also supported by behind-the-scenes footage and other interactive features at Snapple.com.

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