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Deutsch and Digital Domain Make GM Fly

Published on .

General Motors - 'Elevation'
General Motors - 'Elevation'
It's easy to claim your vehicles are different from the competition. But demonstrating that by having your cars hover off the tarmac and swoop through the streets above the traffic jam below—not so simple. For that, you might need some heavy VFX lifting—like Digital Domain's work on Deutsch/Los Angeles' "Elevation" for General Motors' 100,000 mile warranty program. Directed by MJZ's Phil Joanou, the spot shows commuters lucky enough to be cruising in Corvettes, Cadillacs and other GM whips rise above the rabble and zip through the air, over bridges and above packed city streets.
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