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Deutsch/L.A. Launches Mitsubishi Outlander

Published on .

Mitsubishi: Starting another commotion?
Deutsch/L.A. launches the latest installment of Mitsubushi's "Wake Up and Drive" campaign today, introducing the 2003 Outlander SUV. The spot, directed by Believe Media's Erick Ifergan, follows a man through life's journey, which includes marriage, parenthood, a horse costume and a mariachi band.

The spot also introduces "Breathe," a moody track from French techno trio Télépopmusik, which -- if past performance is indicative of future results -- will soon become a household name. As the Oprah's Book Club of Euro-electronica, the "Wake Up and Drive" effort has thus far succeeded in making hits out of tracks from U.K. dance acts The Wise Guys and Dirty Vegas.

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