The Directors Guild of America recently named its nominees for Outstanding Directorial Achievement in Commercials for 2012. Four of this year's five honorees have previously been considered for DGA honors.
Park Pictures' Lance Acord returns for the third time, based on his direction on Nike's "Jogger" and "Greatness" and Levi's "Thread" out of Wieden + Kennedy, Portland and Volkswagen's "The Dog Strikes Back," out of Deutsch, L.A.
Anonymous Content's Alejandro Gonzalez Inarritu gets his first commercials but second DGA nomination (he earned a nomination in 2006 for his feature film directing on Babel), based solely on his direction on P&G's "Best Job" out of Wieden + Kennedy Portland, which earned the commercials Emmy in 2012.
Three MJZ directors earned 2012 recognition. Fredrik Bond received his fifth DGA nomination for Puma's "Surfer" out of Droga5 and Budweiser's "Eternal Optimism" via Anomaly.
Tom Kuntz, who earned the DGA honor in 2009, also earns his fifth nomination, based on his DirecTV spots out of Grey ("Roadside Ditch," "Platoon" and "Stray Animal,") and Old Spice "Terry Crews Muscle Music" via Wieden + Kennedy Portland--an interesting addition given this was not a traditional spot, but an interactive video.
Finally, Steve Ayson, who works out of both MJZ and The Sweet Shop, earned his first DGA nomination for his work on The Cosmopolitan's "Let Me Go" out of Fallon, Minneapolis and Carlton Draught's "Beer Chase" via Clemenger BBDO Melbourne.
Last year's honor went to Biscuit Filmworks' Noam Murro, based on his direction on spots for DirecTV, Heineken, VW and EA.
The winners in all DGA categories will be announced in Los Angeles on Saturday evening, February 2, 2013 at the Ray Dolby Ballroom.