But something really funny happened at the DGA Awards dinner on Saturday night. Kerstetter won. He wasn't even there, but he won, beating out Pytka and Public and Smith and Gillespie, on the strength of a single, albeit artful, Black Rocket campaign for Musco olives directed via Tool of North America. Understandably, the early reaction in the production industry has been one of puzzlement. "It's like when Sting won the Grammy for Best Jazz Album," quips one industry wag. Kerstetter could not be reached for comment.