Diesel Flash Fiction: Fashion and Words do Mix

By Published on .

Instead of taking the now much expected route of asking creative types to come up with their own video content, last week Idealogue took a literary turn in order to help launch Diesel's new fall campaign in New York. Along with N.Y.-based nonprofit Accompanied Literary Society, founded in 2004 to reinvent the idea of the literary salon, the idea shop curated a group of celebrity authors to create "Flash Fiction" stories inspired by images from Diesel's campaign, which then became part of an installation projected for three days on the building at One York Place in New York.

"As human beings, as a viewer, you want to complete the story," says Idealogue's Jacqui Bosnjak. So who better to tell that story than some of modern literature's most acclaimed writers? A-list authors like A.M. Homes, Jonathan Ames, Jonathan Lethem, Jay McInerney, Paul Haggis and Gary Shteyngart wrote their own "Flash fiction," tales of haiku-like brevity, but incorporating all the components—written, or implied—of classic storytelling: protagonist, conflict, conflict, obstacles and resolution. One especially famous piece was written by Ernest Hemingway, who wrote "For sale: baby shoes, never worn," also incorporated into the campaign.

Check out the stories and their muses here:
In this article:
Most Popular