The scene, which incorporates incongruous elements from life on the prairie, includes a haunted cabin, a sculpture of a ferocious grizzly bear (seen below), and some unsettling Halloween-appropriate posters, but of course it's got nothing to do with the Diesel fall line per se, though it makes a nice fit with certain elements of the company's vibe, according to the show's curator, Sebastien Agneessens of Formavision.
"I've been in touch with the Quistrebert brothers for about a year," says the French-born Agneessens, who's been curating Diesel shows for several years. "Their work always lies at the intersection of horror films, evil forces and rock culture. I knew I was on the right track with them when I saw the new Diesel fragrance campaign, 'Fuel for Life,' whose story is also very dark—it speaks about an illegal fragrance to use with caution, which takes you to the unknown. It unveils a universe similar to 'Shades From the Breath of Hell.' "
Though the Diesel "Fuel for Life" site may exude a smidgen of their goth-baroque flavor, the Quistrebert brothers had nothing to do with it, nor do they have a site of their own. But they do have a French art book that goes by the peculiarly disquieting title of Fried Face Stories. The show, at 68 Greene St., will be up through Nov. 13.
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