The move reunites Carr with agency founder Mark DiMassimo, whom he worked with at Kirshenbaum Bond & Partners in New York until 1996, when DiMassimo forged out on his own. Carr's own 12-year affiliation with Kirshenbaum ended earlier this year, just before holding company MDC acquired a 60 percent stake in the agency.
"People have been asking me for many years why I decided to set up this agency on my own," DiMassimo says. "But I was just waiting for the right partner. I worked with Nigel at Kirshenbaum, and it was just a terrific partnership. Working with great people is what I do this for. I started this agency because I thought I'd have more say in the kinds of people I would work with and the kinds of clients I would work with. The reason I like to work with Nigel is that he's all about passion."