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DirecTV: Like Heaven on Earth?

Published on .

DirecTV "Vase"
In the first round of DirecTV work from Eric Silver's unit at BBDO/N.Y., we learned that the NFL Sunday Ticket package is so good, football fans think they're dreaming. Now, with a new round of spots from MJZ director Craig Gillespie, we find out that the NBA League Pass is even better. It's like heaven.

How do we know? Well, in each of three spots, we see basketball fans who meet with untimely deaths, leave their bodies and get to heaven, where -- sure enough -- they've got DirecTV.

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