EA presents a chilling view of Pearl Harbor.
Directed by Randy Roberts of Rhythm + Hues, the spot begins with placid underwater footage, which is interrupted by bodies jumping into the water. This could still just be a fish-eye view of spring break, however, until the viewpoint breaks the surface to reveal screaming bombers overhead, as the scene breaks seamlessly to actual game action. Gaming ads are always torn between narrative and game footage. This effort balances them beautifully.