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Dove's "Campaign for Real Beauty" from Ogilvy & Mather/N.Y. snagged the Grand Effie Award during Thursday night's ceremony, where trophies were awarded to campaigns that demonstrated effectiveness in marketing. During his keynote address judging chair Ty Montague, CCO of JWT and Grand Effie jury chair, said that the Grand Effie jury placed more emphasis on creativity than in previous years. Leo Burnett's agencies took home the most Effies, with sixteen overall and six Golds for clients Pontiac and Cadillac. In addition to Dove, Grand Effie finalists included Angel Soft's "Bathroom Moments" campaign from DDB/N.Y., Leo Burnett/Detroit's Apprentice launch of the Pontiac Solstice, Cingular's "Raising the Bar" campaign from BBDO/N.Y., Fallon's Holiday Inn campaign called "Showerhead" and CareerBuilder.com's "Working with Monkeys," from Cramer-Krasselt. For all the winners, visit effie.org.