Element 79, Gatorade Pit Jordan against Jordan

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Gatorade: Jordan vs. Jordan
Basketball fans have often wondered what would happen if today's Michael Jordan squared off against his younger self. "Michael has even wondered himself how he would do," says Dennis Ryan, executive creative director at Chicago agency Element 79 Partners. In a new Gatorade commercial from Element 79, we get to find out, as the 39-year-old Jordan plays a game of one-on-one against himself as a 23-year-old Chicago Bull.

The spot, which debuted yesterday during the Bowl Championship Series, was directed by Joe Pytka in September at Chicago's United Center, where -- according to Ryan -- the arena's staff got a kick out of seeing Michael back in a Bulls' uniform. After that it was turned over to effects house Digital Domain, which spent five months making the showdown appear convincing. "It was an idea a little ahead of execution," Ryan says. "You can get to a PlayStation version of Jordan pretty quickly, but to get to where you actually believe it takes quite a bit longer." The spot -- Jordan's 21st for Gatorade since the "Be Like Mike" campaign debuted in 1991 -- will air throughout the BCS and again during the Super Bowl.

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