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Energizer: The Bunny is Back

Published on .

Energizer "Mailman"
After a two year hiatus -- during which the 15-year-old icon was relegated to a bit part in the brand's visual tag -- the Energizer Bunny returns to center stage today in a campaign from TBWA/Chiat/Day/L.A. In three new spots directed by Sandwick Films' Jeff Gorman, we see people who are models of persistence -- a harried housewife, a rain-drenched mailman, a surfer who bounces back from a wipe out -- followed by the drum-beating bunny and a new tagline: "Keep Going."
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