The AICP Show: The Art & Technique of the American Commercial awarded one of its top prizes to the ever-popular Volvo spot, "The Epic Split." The ad, which stars Jean-Claude Van Damme, was created out of Forsman & Bodenfors and directed by Andreas Nilsson, won the "Best in Show" award for Advertising Excellence in a Single Commercial. It has already won accolades at the One Show and the ADC, and is expected to do well at Cannes next week.
Another big winner was Old Spice's campaign for its new bar soap. Directed by Steve Rogers via Biscuit and created through Wieden & Kennedy, Portland, the spots won the top prize for Advertising Excellence in a Campaign.
A Curator's Recognition award was given to Intel's "Look Inside: Mick Ebeling" work via Venables Bell & Partners, directed by Mick Ebeling and Lucy Walker.
The Most Next Best in Show Honor from the Next Awards earlier in the week went to IBM's "A Boy and His Atom" via Ogilvy. The winner of that award earns a $5,000 grant that can be given to an education institution that they choose. The grant went to the P-Tech High School in Brooklyn.
MJZ was the big winner of the night, with nine awards, followed by Folke Films with six. Biscuit, Furlined and Park Pictures each won four awards. Andreas Nilsson of Folke Films was the most honored director, with six awards. Wieden & Kennedy topped the agency list with 14 awards, followed by BBDO, New York with eight, Forsman with six and Droga5 with five.
Chairing the awards this year was Caviar Managing Director and Executive Producer Michael Sagol. This year's winners will become part of the archive at the Museum of Modern Art's Department of Film.
See all of this year's winners and past honorees at the AICP site.