TBWA Paris vet Erik Vervroegen talks about joining Goodby as Creative Director

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Erik Vervroegen, the former TBWA/Paris creative leader and the man behind ads featuring swimming penises and scary sex partners, amongst other strange ad sights, has joined Goodby, Silverstein & Partners as a creative director. Vervroegen will work on accounts like Commonwealth Bank of Australia and will also focus on getting new agency business.

As to why Vervroegen chose the San Francisco agency as his next stop, he matter of factly explains, "Because in my opinion, Goodby Silverstein & Partners is one of the best agencies in the world. I'm excited because I'm going to work with people who are better than me."

Vervroegen started his career as an art director in Belgium, followed by stints at TBWA Hunt Lascaris and Bozell, New York. He moves into his latest position at Goodby after leading his own agency—while at TBWA Paris, he rose from executive creative director to president/ECD and helped lead the agency to a multitude of awards including 70 Cannes Lions, including Grand Prix and Agency of the Year honors.

But the transition from running his own shop to creative director will still find Vervroegen where he wants to be. "I've been offered prestigious jobs such as worldwide creative director, etc., but I don't want to turn into a politician, stuck in meetings, first class lounges or fancy hotels. I want to stay close to my boys and be on the battlefield with them. I will always be a sergeant, not a general."

Check out some of Erik Vervroegen's past work:


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