Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ESPN Gameday Hosts Tell it on the Mountain

Published on .

A Nebraska fan seeks reassurance.
A new promo campaign for ESPN College Gameday that breaks this week takes a turn for the weird, thanks to L.A. agency Ground Zero and Swedish directorial collective ACNE, who shot the trio of spots via RSA. The effort shows college football fans being escorted to a remote mountaintop by sherpas. Once there, they are allowed to ask "The Three Wisemen" -- Gameday hosts Chris Fowler, Kirk Herbstreit and Lee Corso -- a single question, which is answered with a baffling riddle. "Does a condor rise from his own ashes?" Corso responds to a Nebraska fan who asks about the future of the Cornhuskers. The fan wants to know if he means a phoenix, but -- alas -- he's only allowed one question.
In this article:
Most Popular