ESPN Gameday Hosts Tell it on the Mountain

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A Nebraska fan seeks reassurance.
A new promo campaign for ESPN College Gameday that breaks this week takes a turn for the weird, thanks to L.A. agency Ground Zero and Swedish directorial collective ACNE, who shot the trio of spots via RSA. The effort shows college football fans being escorted to a remote mountaintop by sherpas. Once there, they are allowed to ask "The Three Wisemen" -- Gameday hosts Chris Fowler, Kirk Herbstreit and Lee Corso -- a single question, which is answered with a baffling riddle. "Does a condor rise from his own ashes?" Corso responds to a Nebraska fan who asks about the future of the Cornhuskers. The fan wants to know if he means a phoenix, but -- alas -- he's only allowed one question.
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