Levine, formerly creative director at Publicis, comes fresh off the agency's launch of Coke citrus soda Vault. While at Publicis he also created notable work for Amstel Light and the Manhattan Short Film Festival.
Kleman arrives after almost three years at TBWA/Chiat/Day, New York, where he landed after a six-year stint at TBWA Singapore, during which he earned numerous accolades, including Campaign Brief Asia's "Most Awarded Person in Asia" title in 2005. Good work continued in New York with the Snickers Halloween print and Absolut. "Gerry's done a great job there," Kleman says about his time working with ECD Graf, "But financially, they had to lay off so much staff because of Sprint, so it was just time to leave." Kleman doesn't see a venue change as reason to deviate from the style of simple, clean work that's brought him acclaim. "It was really good, coming over, and bringing that experience that we had in Singapore to New York; that's something I really want to do at Euro too—bring over that kind of style which is really simple and to the point. Most of the [good] print out of New York or the States is few and far between. Obviously Saatchi's does pretty good stuff; TBWA Paris does it. It'll be interesting. I'm going to try and give Tony Granger a run for his money."