Anonymous Content's head of commercials and founding partner Dave Morrison says he's got plans for the filmmaker that extend beyond spots. "In terms of the way advertising is going, where everything is really blending into advertainment, PES just feels like he's right in that area for everything, even his commercials are really enjoyable films that are charming and everyone can really relate to. When you have a brain like that, particularly where we think where the business is going to go, we think he's going to be a big part of it." Anonymous-affiliate Independent will continue to rep PES in the UK, with work from TBWA/London for PSP forthcoming. "My goal would be to not just do commercials, to do a bunch of viral stuff, to do a movie," Morrison says. "I have a lot of respect for filmmakers that come out of animation, they tell a story really efficiently because they have to." The director will join Anonymous effective after the expiration of his deal with Czar.