Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The Right Pitch: Which Is Your Favorite 2014 World Cup Anthem?

Brands Are Vying for Catchiest Spot

By Published on .

In adland, it's the brands that are vying for the top World Cup spot. From Activia to Samsung, we're rouding up the anthems for this year's matches. (And if we've missed any, tell us in the comments below.)

Dannon's Activia is making a splash with its dance single, "La La La (Brazil 2014)," by Shakira featuring Carlinhos Brown. The soccer-themed song and video are in support of the UN's anti-hunger group, World Food Programme.

Advertising Age Player

Beats by Dre's star-studded World Cup ad (featuring a cameo by Apple) isn't exactly an anthem. But based on the killer soundtrack, "The Jungle" by X Ambassadors and Jamie N Commons, it should be.

Advertising Age Player

Coca-Cola's carnival-style song, "The World is Ours," features artists from around the world including Brazilian-American David Correy. Over the past year, Coca-Cola has rolled out more than 30 localized versions of the anthem.

Advertising Age Player

ESPN's new spot features an all-star chant of, "I Believe," by the American Outlaws. It's voiced by almost a dozen celebrities including Kevin Costner, Whoopi Goldberg and Jon Hamm.

Advertising Age Player

The official anthem for the 2014 World Cup is FIFA's party song,"We Are One (Ole Ola)," by Pitbull featuring Jennifer Lopez and Claudia Leitte.

Advertising Age Player

Pepsi produced a full-length soundtrack for the games featuring international artists and chart-toppers like Kelly Rowland and Timberland. Its lead single, by Janelle Monae, is a cover of David Bowie's "Heroes." As part of the project, Pepsi is also releasing "The Game," a short film created by Spike Lee with music by Kelly Rowland.

Advertising Age Player

Samsung's odd but upbeat anthem, "Football Will Save the Planet," calls
on earthlings to unite as football superstars face off against aliens. The video runs alongside a campaign that features Cristiano Ronaldo, Lionel Messi and Wayne Rooney in a match to save the planet.

Advertising Age Player

Which one is your favorite? Vote in the poll below.

Most Popular