What's life in advertising going to be like ten years from now? Jeff Goodby and David Droga both hope it isn't a glut of amateurish ads, rough-hewn and vulgar. In this, the final installment
of their Face2Face encounter, the two discuss the future, Droga mentions his agency getting pigeonholed as viral wizards after its Ecko project and Goodby introduces an apt metaphor for the internet. Don't fret—future installments of the series are coming soon. The Face2Face series is open to subscribers and non-subscribers alike, so take advantage of a unique look at master advertisers.