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Fallon, Citi Lampoon Automated Customer Service

Published on .



Citi "Nail Salon"
Fresh off winning the Best Commercial Emmy for Citi's "Identity Theft" campaign, Fallon/Minneapolis and director Kevin Thomas take on the voice mail jungle in a new campaign for the CitiBusiness card. In three spots produced via Thomas Thomas Films, we see small business owners in face-to-face conversations with vendors who speak in menus -- and occasionally in hold music -- and only respond to touch-tone beeps, which the business owners do their best to imitate.

"Sometimes," the voiceover tells us after these frustrating exchanges, "a small business owner needs to talk to a real person."

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