Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Fallon and United's Bumpy Landing

By Published on .

United Airlines 'Slingshot'
United Airlines 'Slingshot'
Fallon/London and British animation company Th1ng (pronounced Thing One) present an animated adventure for United Airlines that injects some humor into the troubled industry to promote American business travel in Europe. Directed by 2-D animator Sylvain Chomet (The Triplets of Belleville), the spot depicts a businessman who chooses discount air travel that uses a questionable technique. With expressive characters and a dose of humor, the technique and telling make a plane ticket look luxurious. At least you don't have to ward off alligators in coach.
Most Popular
In this article: