Fallon Wins Second Straight Commercial Emmy

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Citi "Outfit"
For the second year in a row, Fallon/Minneapolis has been awarded the Emmy for Outstanding Commercial by the Academy of Television Arts and Sciences. The award went to the Citibank commercial "Outfit" -- directed by Kevin Thomas of Thomas Thomas Films -- in which we see an average joe whose identity has been swiped by a shopping fanatic with a valley girl accent. The winner was announced last night in Los Angeles at the Academy's Creative Art Primetime Emmys ceremony.

The Emmy is the agency's second in as many years, following last year's win for the PBS commercial "Fish," shot by Y Tu Mamá También director Alfonso Cuaron. Fallon also won the commercial Emmy in 2001 for the Errol Morris-directed PBS spot "Photobooth."

This year's winner topped a list of nominees that included the Budweiser Super Bowl spot "Born a Donkey" from Goodby, Silvertein & Partners, directed by Jeff Goodby via Biscuit Filmworks; the Saturn commercial "Door Music," also from Goodby, directed by Anonymous Content's Mark Romanek; United Airlines' animated spot "Interview" from Fallon and ACME Filmworks directors Wendy Tilby and Amanda Forbis; the Office Max commercial "Rubberband Man" from DDB/Chicago and Anonymous Content's David Kellog; and the Miller spot "Dominoes" from Y&R/Chicago and MJZ director Fredrik Bond.

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