Fans Make the Difference in New Fox Sports Effort

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Fox Sports Net "Rally Cap"
Baseball season is here, and with it comes a new campaign for Fox Sports Net from TBWA/Chiat/Day/San Francisco. This year's effort -- which is based on the tagline, "We're in this together" -- shows fans going to great lengths to help out the home team.

In three spots directed by MJZ's Nicolai Fuglsig, we see gangs of fans turning their hats inside out to help spark a rally, collaborating to throw a home run ball back onto the field and relaying a catcher's signals from a fan's home all the way to the batter.

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