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FedEx Breaks Spots During Bowls

Published on .



FedEx "Bus"
FedEx took advantage of its sponsorship of Tuesday night's Orange Bowl by debuting the latest installments of its "Relax, It's FedEx" campaign throughout the Bowl Championship Series. Created by BBDO/N.Y. and directed by Hungry Man's Hank Perlman, the new round of commercials depicts FedEx as the obvious and complete business solution. In one spot, a corporate retreat adjourns early once the team realizes that FedEx can solve all their problems. In another, soot-breathing chimney sweeps make plans to go global.
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