Naked Communications strategist Noah Brier has created this site as a "collective experiment in brand perception." It's a fun concept that looks like a brand-related version of what Luis Von Ahn did with the ESP game.
This is too good to not pass on. It's like if David Copperfield, Fabio and Gallagher (though, thankfully, physically impossible) had a love child who really, really liked Phil Collins. (Thanks, Art Fag City)
Coolhunting.com had a correspondent in Beijing to check out Nike's installation in that city's 789 Arts District.