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Felder Named Head of Production at Lowe

Published on .

Former Cliff Freeman producer Nick Felder joined Lowe/New York last week as VP-head of broadcast production, following a two year hiatus from the advertising business. Felder, who produced Freeman's legendary Outpost.com campaign among others, left the agency in mid-2000 to start Alt Spec, a publisher of sourcebooks for architects and designers. At Lowe -- where Felder says the goal is "to give the place the agility of a small agency" -- he takes over the position vacated by Bob Nelson earlier this year. Nelson, following in the footsteps of longtime collaborator Lee Garfinkel, departed to become head of broadcast at D'Arcy.
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