Fox Sports Animation Strikes Again

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Fox Sports uses tin men to promote college football.
Is Fox Sports the new home of edgy animation? Along with a recent series of riotously eye-popping spots for the NFL on Fox -- courtesy of FCB/San Francisco, Motion Theory and Brand New School -- Fox Sports Net has begun promoting the college football season with a spot that looks like something off Tim Burton's cutting room floor.

Based on 2D illustrations by Arthur James, the promo features cuts of a 3D diorama, inhabited by players and cheerleaders that appear to be made of tin foil, an effect created in Inferno by L.A. effects house A52, which handled effects and compositing for the piece. The result is what the Fox in-house team asked for, something that looks like it was made by art students who are "very into" college football.

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