$9.7B P&G ad spending
London VFX house Framestore is basking in the Oscars success of "Gravity," after picking up the 2014 Academy Award for Best Visual Effects. The movie won seven Oscars including Best Director for Alfonso Cuaron (who is repped out of Anonymous Content), Best Cinematographer for Emmanuel Lubezki, Best Editing, Sound Mixing, Sound Editing and Original Score.
The company has also provided effects for a host of commercials, including Super Bowl XLVIII ads for T-Mobile, GoDaddy and Lipton's Oscars ad featuring the Muppets. The award is Framestore's second Oscar, with the previous award for "The Golden Compass." Framestore's Tim Webber, who worked as VFX Supervisor on the movie, collected the award alongside CG Supervisor Chris Lawrence, Animation Supervisor David Shirk and Special Effects Supervisor Neil Corbould.
Other stars of the commercial world to win Oscars included Mexican cinematographer Lubezki, who won the award for cinematography on "Gravity." Known as "Chivo," he has worked as director of photography on commercials for the likes of Apple, DirecTV and Honda, and is signed to Park Pictures. His other feature work has included Terrence Malick's "Tree of Life," which was also Oscar-nominated.
Director Spike Jonze, who is repped for commercials out of MJZ, earned the Oscar for Best Original Screenplay for "Her," which also earned a nomination for Best Picture and Best Original Song. Mr. Jonze was previously nominated for Best Director for his 1999 film "Being John Malkovich."