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Fred & Farid Break Print for Pony

Published on .

Click here to view campaign
French creative team Fred & Farid -- who have been awfully quiet since joining Goodby, Silverstein & Partners almost a year and a half ago -- have just completed a new print campaign for Pony sneakers, an account Goodby picked up from Crispin Porter + Bogusky in November.

The four new executions -- photographed by Sacha Waldman -- position Pony as an athletic shoe with attitude with images of a tattooed infant, a big toe fitted with a condom, a foot with its middle toe extended, and a pair of feet sporting "Love" and "Hate" tattoos. The effort is set for a global run in 120 countries. (Click here to view a pdf of the full campaign. For a weekly look at breaking print and design executions, signup for Creativity's free PrintCritic E-mail newsletter.)

Fred Raillard and Farid Mokart joined Goodby in Sept. 2002 after creating a string of award-winning television campaigns, including BBH/London's"Champagne" spot for Xbox, which won a Gold Lion in Cannes earlier that year.

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