Industry figures including John Boone (left), the former co-founder and creative director of Charlotte-based agency Boone Oakley, have come together to found a group that will offer freelance creative help to New York agencies stricken by Hurricane Sandy.
"Freelancers With A Cause" will offer copywriting and art direction services for free through November 9th to ad agencies affected by the hurricane. It has been founded by Boone, who now runs consultancy Gunsnkittens, as well as New York-based Greg Collins, former copywriter at Team One; Chicago-based Christopher Gyorgy, former executive creative director at Draft/FCB and San Francisco-based Ronny Northrop, former creative director at Goodby Silverstein + Partners and copywriter at Crispin Porter + Bogusky. Additional freelance volunteers are being encouraged to join by emailing a portfolio link to freelancerswithacause@gmail.
In a statement, Boone said, "Like many, I saw the devastation on the news and wondered how I could help. Then I read an article about how storm-affected NY ad agencies were struggling to continue working despite having no lights, no heat and no office space. I spoke to some of my freelance friends and we decided to form FWC to lend a helping hand."