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It took Publicis Mojo Auckland over a year to gather the footage for Greenpeace's "Breathe," a magnificent spot using tidal changes and stop-motion photography to cast the earth's oceans as a set of lungs for the planet. The science behind the spot's claim, that half of the earth's oxygen comes from the oceans, rests on one-celled plants called phytoplankton that undergo photosynthesis and release oxygen. Locations in Iceland, New Zealand, Queensland, Western Australia and New South Wales were shot by Revolver's Rey Carlson in the effort.