Gatorade Replay work triumphs at The One Show Entertainment

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TBWA /Chiat/ Day/LA's Gatorade Replay work has won Best in Show at the One Show Entertainment awards for branded content in Los Angeles.

The Gatorade work, which sets out to recreate famous matches and games, also took home Silver Pencils in the TV and Films categories. Gold Pencil winners at the branded content awards included 180 LA for Sony's The Rocket Project, which took home gold for Television: Specials; Wieden + Kennedy Portland for Levi's Portraits of Braddock in the Films: Documentaries category and Crispin Porter & Bogusky for Best Buy's Movie Mode for Branded Applications.

Publicis, London won the Gold Pencil in the Online Gaming category, for iHobo, a game developed for homelessness charity DePaul UK, while Energy BBDO's film for Wrigley/Orbit, Dirty Shorts - The Prom Date, triumphed in Online Branded Entertainment. Mitchum's Hardest Working Person in America by CAA was awarded best Campaign, while Saatchi & Saatchi LA won in Music for Toyota work Sienna Swagger Wagon Music Video.

Mother New York picked up Gold in Events and Installations for its Target Kaleidoscopic Fashion Spectacular for Target, and Mono, Minneapolis won for Blu Dot's Real Good Experiment in Innovation.

For further details of the awards, see the One Show website.

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