Ben Affleck vamps for shampoo in this European spot.
Now we understand why American celebrities do what they can to make sure their foreign market commercials don't make it back to the homeland. Overexposed fiancé Ben Affleck is currently starring in a European market commercial for L'Oreal that is, well, unbecoming a fiancé as overexposed as he. Created by McCann-Erickson/France and directed by music video star Stéphane Sednaoui, the spot shows Affleck on the set, in a scene where he apparently has to make out with an anonymous woman for hours on end, a situation that sets up a line worse than anything in Gigli. "This is a very dangerous job," Affleck smirks. "For my hair."