Gerry Graf leaves Saatchi & Saatchi New York

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Saatchi & Saatchi CCO Gerry Graf quit the agency on Tuesday to start his own agency venture.

Graf joined Saatchi in 2008 from TBWA Chiat Day New York, where he engineered that shop's award-winning creative for Skittles, Starburst, Combos and more. Since joining Saatchi, Graf was responsible for high profile work for Crest, Miller High Life and JC Penney, including the viral smash, Beware of the Dog House.

Graf says he'll launch his new agency in mid-summer in New York after his contract with Saatchi expires.

No details were forthcoming regarding partners, but Graf says he does have a name picked out for his new shop: Graf6.*





AdAge confirmed that Con Williamson, the chief creative officer of Havas-owned Euro RSCG New York, is exiting to fill the role that Graf will be vacating.

Graf's departure is the latest in a string of recent moves by top agency executives who are leaving big shops in favor of entreprenurial opportunities. Along with Mr. Graf, and Mr. Montague and Ms. Ryan, 25-year agency veteran and CEO of Publicis' Vigilante Advertising Larry Woodard announced he formed his own agency, Graham Stanley Advertising earlier this week. The week prior, Wieden & Kennedy New York's co-ECD Todd Waterbury resigned to hang his own shingle.


Contributing: Rupal Parekh

*Note: The name is a joke
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