More Good News from Geico

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Geico.com "Hard Words"
Cartoon gearhead Speed Racer and infomercial star Tony Little are the latest television staples to get the Geico treatment in a new pair of spots from The Martin Agency. The commercials show Speed and Tony in their natural TV environments, which of course eventually become the stage for someone saving a whole bunch of money on their car insurance by switching to Geico. Two other breaking spots -- which, like the Tony Little execution, were directed by Kevin Thomas of Thomas Thomas Films -- showcase Geico.com by wondering why the company's website is so easy to use. Is it because it doesn't have any rolling luggage or challenging words? Perhaps.
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