HP always get its man.
In the campaign's "Anthem" spot -- directed by @radical.media's Ralf Schmerberg -- "plus" signs flow through vignettes of HP clients, such as Dreamworks, to illustrate the campaign's equation/tag: "+ hp = everything is possible." In another spot, directed by Academy Films' Frederic Planchon, we see an astronaut strolling through his neighborhood, driving home the point that HP helps scientists bring space explorers home safely. A third spot -- directed by Fredrik Bond in his first work for MJZ since switching from Harry Nash -- shows an international criminal being snatched from a bar and into custody by a gigantic cursor representing the long digital arm of the law.
Show off rich, innovative advertising. B-to-b marketers are wrestling with their own unique challenges--and proving that they’ve got what it takes to close the deal. Join an impressive group of past winners that includes Adobe, Avon, Cisco, Oakley, Time Warner Cable Media and more.
Extended Deadline: October 19, 2015. Enter now.