HP always get its man.
In the campaign's "Anthem" spot -- directed by @radical.media's Ralf Schmerberg -- "plus" signs flow through vignettes of HP clients, such as Dreamworks, to illustrate the campaign's equation/tag: "+ hp = everything is possible." In another spot, directed by Academy Films' Frederic Planchon, we see an astronaut strolling through his neighborhood, driving home the point that HP helps scientists bring space explorers home safely. A third spot -- directed by Fredrik Bond in his first work for MJZ since switching from Harry Nash -- shows an international criminal being snatched from a bar and into custody by a gigantic cursor representing the long digital arm of the law.
Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing -- yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.Learn more