Jeff Goodby, co-founder and co-chairman of Goodby, Silverstein & Parters, has been named as the first jury president for the re-launched Titanium Lions for Integrated Campaigns competition at the International Advertising Festival in Cannes. Introduced in 2003, the Titanium Lion began as an award for innovation, presented by a panel consisting of the jury presidents from each of the festival's categories. This year, however, Goodby will preside over a separate jury dedicated to judging integrated efforts -- defined as campaigns that use at least three communication channels. Entries will be divided into four categories based on budget.
Goodby last served in Cannes as president of the Film and Press & Outdoor juries in 2002.