Goodby, Silverstein & Partners takes Hybrid honors at 86th ADC Gala
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Goodby, Silverstein & Partners' integrated campaign detailing the poor creatures of Brittlactica took home top Hybrid honors at last night's Art Directors Club gala. The campaign—which comprises TV and cinema spots, outdoor and print work as well as severalwebsites—chronicles the quest of a race of malnourished aliens who come to Earth for its bountiful supply of milk. Goodby's "Milk Aliens" campaign also earned it a Yahoo! Big Idea chair and a silver Cube in the Interactive portion of the show for its online game component. Walker's "It's not Happening Here..." outdoor campaign was honored with the Corbis Creativity for Social Justice Award which netted client Amnesty International a check for $20,000. Last night's event also had special significance to the club's future—it marked executive director Myrna Davis' last show after her 14-year run. Davis will be succeeded by Ami Brophy, former executive director of the Clio Awards. All the winners can be seen at the ADC Global site.