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Goodby Taps Stylist Vogel for H-P

Published on .



The world in pictures.
It's a good time to be a visual stylist from Europe, it seems. In the last month alone, we've seen U.S. spot debuts from Olivier Gondry, Swedish collective StyleWar, and now French experimentalist Francois Vogel enters the fray with his first commercial for the American market.

Best known for his video for Peter Gabriel's "Growing Up," Vogel -- like the brothers Gondry -- specializes in mixing live action with effects. His U.S. debut for Goodby, Silverstein & Partners and Hewlett-Packard makes use of a technique he previously used in a video for French deejay Jean-Philippe Verdin (aka Readymade FC), in which video footage appears chopped, like a cubist painting, into photograph-like planes. In the context of Goodby's increasingly stylized efforts for H-P, that look is put to good use in promoting digital photography, as we see the world turn to photographs -- and back again -- to the aptly chosen Cure track "Pictures of You." Vogel shot the job via Tool of North America, which represents his homebase, Entropie Films, in the U.S. Credit goes to Santa Monica's Method for the spot's visual effects.

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