Shynola, repped out of The Directors Bureau in the U.S. and RSA/Black Dog in the UK, had been comprised of Baws, Jason Groves, Chris Harding and Richard Kenworthy. The four members have a long creative history together. More than a decade ago, they began collaborating on illustration, music, design, poetry and other creative projects when they were students at the U.K.'s College of Art and Design in Maidstone, Kent.
As Shynola, they have gone on to steer some of the advertising and music industry's most inventive and fun-filled work, including spots for Honda, Nike and Footlocker, as well as innovative clips like Beck's "E-Pro," Radiohead's Blip Campaign and Blur's "Good Song," a D&AD-winning collaboration with artist David Shrigley. The team had also done animation for Garth Jennings' feature The Hitchiker's Guide to the Galaxy.
"Everyone at the Bureau is absolutely heartbroken and deeply saddened over the loss of our dear friend," says The Directors Bureau music video EP Lana Kim. "Although it was his tremendous talent that brought him into our lives, it was his humor and profoundly kind spirit that carved him a place deep within our hearts. This world just won't be the same without him. We will miss him always. Our hearts and deepest condolences are with his friends, family, and Shynola."
RSA/Black Dog also issued a statement: "Gideon will be greatly missed at RSA and Black Dog Films. He is remembered as a brilliant young man, a talented artist, a skilled technician, a sharp wit and perhaps more than anything--a genuinely warm and good human being. When looking back, with fondness, we see a young man with an easy-going, warm disposition, a fun-loving nature and with an intelligent sparkle in his eyes. We extend our deepest sympathy and condolences to Gideon's family, his friends and the rest of the Shynola team." See more of Shynola, and Baws' legacy here and here.