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Grey/N.Y. and the Ad Council present four PSAs that confront the internal problems that still haunt those who were affected by Hurricane Katrina, in a pro-bono project that involved talent from Aero Films, Cut + Run, the Mill, R!ot and the Lodge. Directed by Aero's Henrik Hansen, the powerful spots each feature editorial work from a different Cut+ Run editor and show a different emotional ramification of the storm. A particular standout, "Drop," not only has a simple message and touching visual, but also boasts a soundtrack from New Orleans resident and Nine Inch Nails frontman Trent Reznor, whose studio, along with many communities in the Gulf Coast, was destroyed.