Advertising Week wildness continued on Thursday at the Supper Club for Fluid's Battle of the Ad Bands IV, raising a ruckus in the name of rock and roll—as well as funds for New York school music programs and the Children of Agape. Grey Worldwide's The Subliminals erased the disappointment of being runner-up in last year's contest by winning the contest (our reporter Nick Parish was a judge) with the spirited performance of a tight, well-arranged set consisting of Van Morrison's "Moondance," The Black Crowes' version of "Hard to Handle" and The Band's "The Weight." The Subliminals, along with McKinney+Silver executive creative director David Baldwin, received a Gibson SV guitar signed by great Les Paul. Baldwin's group Pants! had won the two previous Battles and was inducted into the contest's ersatz hall of fame. "I was completely surprised by this," said Baldwin upon receiving the guitar, which brings his collection to 15. "I'm speechless. These things are like crack for me."