Grey's The Subliminals Best at Battle

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Advertising Week wildness continued on Thursday at the Supper Club for Fluid's Battle of the Ad Bands IV, raising a ruckus in the name of rock and roll—as well as funds for New York school music programs and the Children of Agape. Grey Worldwide's The Subliminals erased the disappointment of being runner-up in last year's contest by winning the contest (our reporter Nick Parish was a judge) with the spirited performance of a tight, well-arranged set consisting of Van Morrison's "Moondance," The Black Crowes' version of "Hard to Handle" and The Band's "The Weight." The Subliminals, along with McKinney+Silver executive creative director David Baldwin, received a Gibson SV guitar signed by great Les Paul. Baldwin's group Pants! had won the two previous Battles and was inducted into the contest's ersatz hall of fame. "I was completely surprised by this," said Baldwin upon receiving the guitar, which brings his collection to 15. "I'm speechless. These things are like crack for me."

From left: David Shapiro, Fluid; The Subliminals, Laurie Crowley, media buyer (tenor sax), Brian McDermott, creative director (guitar), Amanda Bohn, asst. account executive (vocals), Christina Prospero, account executive (vocals), Dan Pritikin, associate music producer (keyboard), Shyndigg, ringer/pro (bass), Jonathan Rodgers, deputy chief creative officer (drums), Matt Caporaletti, account executive (alto sax); (front row) Erin Sweeney, VP strategic planner (vocals), Denise Rasberry, assistant producer (vocals), Maggie Ryder, flash programmer (vocals), Greg Nance, art director (trumpet), Josh Rabinowitz, SVP, director of music (trombone)
From left: David Shapiro, Fluid; The Subliminals, Laurie Crowley, media buyer (tenor sax), Brian McDermott, creative director (guitar), Amanda Bohn, asst. account executive (vocals), Christina Prospero, account executive (vocals), Dan Pritikin, associate music producer (keyboard), Shyndigg, ringer/pro (bass), Jonathan Rodgers, deputy chief creative officer (drums), Matt Caporaletti, account executive (alto sax); (front row) Erin Sweeney, VP strategic planner (vocals), Denise Rasberry, assistant producer (vocals), Maggie Ryder, flash programmer (vocals), Greg Nance, art director (trumpet), Josh Rabinowitz, SVP, director of music (trombone)
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