Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Guinness: That's a Wrap!

Published on .

The Financial Times has made its way into the Guinness Book of World Records with what will be listed as the "largest advertisement on a building," according to ad agency Doremus. The ad, promoting last year's launch of the Asian edition of the Financial Times, was a 209,401 square-foot wrap around Two International Finance Center, the largest building in Hong Kong and the sixth tallest in the world. Conceived by Mediaedge:cia/Hong Kong, designed by Doremus/Hong Kong, and executed by BrandWrap, the giant poster was in place in October and November of 2003.
Most Popular
In this article: