The Financial Times
has made its way into the Guinness Book of World Records with what will be listed as the "largest advertisement on a building," according to ad agency Doremus. The ad, promoting last year's launch of the Asian edition of the Financial Times
, was a 209,401 square-foot wrap around Two International Finance Center, the largest building in Hong Kong and the sixth tallest in the world. Conceived by Mediaedge:cia/Hong Kong, designed by Doremus/Hong Kong, and executed by BrandWrap, the giant poster was in place in October and November of 2003.