Guinness: That's a Wrap!

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The Financial Times has made its way into the Guinness Book of World Records with what will be listed as the "largest advertisement on a building," according to ad agency Doremus. The ad, promoting last year's launch of the Asian edition of the Financial Times, was a 209,401 square-foot wrap around Two International Finance Center, the largest building in Hong Kong and the sixth tallest in the world. Conceived by Mediaedge:cia/Hong Kong, designed by Doremus/Hong Kong, and executed by BrandWrap, the giant poster was in place in October and November of 2003.
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