Halo 3 dominates the ADC awards

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Microsoft's XBOX Halo 3 "Believe" campaign took five gold cubes and one silver at the Art Directors Club's annual awards on Thursday, a day after the campaign won the top honor at the Andys. McCann San Francisco, T.A.G. and AKQA, the campaign masterminds, were recognized for broadcast and webisode art direction, craft, and integration.

Leo Burnett claimed 18 ACD awards, more than any other global network, with gold for Luxor Writing Instruments "Che" and "Charlie" print executions from Mumbai and the PRODIS Down Syndrome "We Can Do It" integrated campaign from Spain. TBWA, the Andys' top network, won 8 cubes and BBDO took 6 cubes, including gold for the BBC Cables campaign.

Nordpol + Hamburg's Epuron "Power of Wind," directed by The Vikings, Saatchi & Saatchi New York's Tide-to-Go "Interview," spot directed by Calle Astrand, and its Tide Ultra "Stains Don't Stand a Chance," print campaign and Goodby, Silverstein & Partners "Get the Glass" site for Milk won gold at both the ADC and Andy awards.

The second annual Corbis Creativity for Social Justice Award went to both TAXI's "15 Below Jacket,"a low-cost weatherproof coat for the homeless that uses crumpled newspaper for insulation, and Burnett's PRODIS campaign. The 30-second spot demonstrates that education is central for people with Down syndrome to become fully integrated into society by allowing affected kids to create and shoot an ad and movie trailer.

ADC Hybrid cubes for innovative, cross-media communications went to Wieden+Kennedy China for the Nike Beijing City Attack basketball tournament, UNIQLO "UNIQLOCK" branded widget and Anomaly's iPhone auction for client Keep A Child Alive. Visit the ADC Web site for a full PDF of winners.
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