Last night, the 2008 International Andy Awards bestowed its top honor, the Grandy, upon the Microsoft XBox's Halo 3 "Believe" campaign.
The integrated program from McCann San Francisco and T.A.G. included the "Museum of Humanity," a 1,200-foot diorama of toy soldiers and scenes of war filmed for TV and cinema, postage stamps, promotions and an in-your-face Web site produced with AKQA
. The anchor TV spot was directed by MJZ's Rupert Sanders. Other spots in the campaign were directed by Go Film's Simon McQuoid.