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In Allstate's second spot featuring actor Dennis Haysbert, the 24 star issues a holiday warning. The commercial, from Leo Burnett USA and RSA director Sam Mendes, opens on Haysbert in a driveway next to a vat of hot oil. "Last Thanksgiving, about two million people tried to deep fat fry their turkey," he says. "Fifteen succeeded in setting their houses on fire." A word to the wise.
Happy holiday. The Creativity E-mail will return on Monday, Dec. 1