Ad agency holding company Havas has taken a majority stake in Socialistic, a new social-media shop helmed by Colleen DeCourcy, the former chief digital officer at Omnicom Group's TBWA.
The startup will work with social platform application programming interfaces (commonly referred to as APIs) to create content and mobile applications, branded digital products, digital out-of-home executions and in-store experiences. To build out its staff, Socialistic plans to recruit application technologists as well as journalists, writers and videographers.
"One of the things we fundamentally believe is the critical importance of digital," said David Jones, global CEO of Paris-based Havas Worldwide Global and CEO of Euro RSCG Worldwide. "Historically in our business the competitive difference among agencies has been talent. Now I believe that it's talent and technology. Colleen is one of the most brilliant digital people. The future is social media, mobile and location, and Socialistic is designed to play into that space."For the full story, visit AdAge.com.