Last night on New York's Lower East Side, a crowd of poncho-wearing and umbrella wielding onlookers stood in the rain staring at a wall. Before them appeared a cross-section of a building, revealing eight different apartments, Rear Window
-style, each of which housed some sort of dramatic or peculiar scenario. In one apartment a group of friends engage in a wild strip poker romp while below, an elderly woman passes away and across the hall, another lady tries to off a near naked man. The "apartment" was actually a giant projection of the five-minute short film that anchors HBO's latest brand campaign, "HBO Voyeur," conceived out of BBDO/N.Y. and directed by Jake Scott of RSA.