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HBO partners with marketers for 'True Blood' campaign

By Published on .

Cable network HBO partnered with marketers for an ad campaign promoting the second season premier of its series "True Blood." Agency Digital Kitchen created ads for fake products targeting vampires from real brands Ecko Unlimited, Geico, Gillette, Harley-Davidson, MINI and Monster.com--find more executions below. The ads maintain the brands' logos and creative style while featuring made-up vampire-themed copy and products.

Is Gawker in on the campaign, too? Suggesting another not-yet-announced brand partnership, Creativity this afternoon received invitations from agency Campfire to a party hosted by Gawker Media to welcomeBloodcopy, a "True Blood" blog-like microsite, into its network of websites.

UPDATE: Campfire and HBO staged Gawker Media's acquisition of Bloodcopy as part of a paid media partnership. Gawker will create six original posts for the blog per day.







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